Fresh thinking for a better future
In the current climate of digital change, these papers present a once-in-a-generation Ozone view of how we can re-architect what the new future looks like and the role we all play in it.
In the current climate of digital change, these papers present a once-in-a-generation Ozone view of how we can re-architect what the new future looks like and the role we all play in it.
This paper centres on the challenge of unlicensed data extraction and how publishers can make moves to take greater control of their most valuable assets; attentive media inventory and unique first-party data.
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In this session we focus on two of our favourite topics, Attention and First Party Data; featuring the debut of our latest Attention study with Lumen Research and a whistle-stop tour of our new insights dashboard.
Pop your details below to download our accompanying white paper for the session.
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In this session and accompanying white paper, we discuss alternative measures of success in digital advertising, with a focus on attention scores, brand measurement and media outcomes, all with the aim of making campaigns even more effective. Pop your details below to download the paper.
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The first session of our Better Future Series focuses on the hot topic of identity in digital advertising and how the impending changes to third-party cookies will present new opportunities for targeting and measurement across the sector. Pop your details below to download the paper.
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As a precursor to the launch of the Better Future Series, Sophie Devonshire – The Marketing Society’s CEO – speaks to Ozone’s Damon Reeve about the opportunities and challenges that have been created for brands by changes in digital advertising.
Learn more
Ozone’s Better Future Series is a programme of thought leadership events designed to highlight the opportunities for, and address the challenges of, the ever-changing digital advertising market. You can download our introduction to find out more about the thinking behind the series.
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Simply fill in the form below to be notified when the next sessions in the Better Future Series are open for registration.
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Simply fill in the form below to be notified when the next sessions in the Better Future Series are open for registration.
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